Content Marketing
Every marketing professional should become a social worker
In today's noisy world the most important skill every marketer should hone, is listening to their customers and prospects.
If you don't have the resources to do extensive competitive research, just ask your team three basic questions:
- What are we better at than anyone else? What will our customers experience that is the top shelf?
- Why can they only get this from us? What makes us unique?
- How is this relevant to our customers? Why should they care?
It's surprising that when you listen to your sales team as they talk with prospects, or when you hear your marketing time present at a webinar, how many nuggets of great differentiating we already use in our daily communication.
Now all you need to do is just write it up and put this front and center in your messaging, landing pages and email copy.
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AUTHOR
Stijn Hendrikse
Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.