"Having a SaaS CMO for the months approaching our main product launch was very attractive. Someone with previous experience in this area could guide us in building the marketing foundations for our business. LIGR wasn’t ready for a full-time CMO, but we knew this was our most crucial time for laying the right foundations."
"We were looking for someone that knew what they were doing and could take our marketing engine to the next level. More importantly, we wanted someone that would fully integrate and be a member of the team. Antoine was able to do both."
"Alex is a passionate and innate leader with endless knowledge of B2B SaaS marketing. I was lucky enough to call him a mentor in his time as Fractional CMO at Clariti, where he led a successful rebrand, and never ceased to amaze me with his energy and dedication to his work and team."
"Yusuf helped us realize a great outcome and we were able to triple our pipeline YoY. In the final stretch of our working relationship Yusuf acted as our fractional CMO. During that time Yusuf helped me design and organize the Business Development and Marketing departments whike also hiring an in-house marketing team to help with our go-foward strategy. I highly recommend Yusuf and his knowledge and experience."
"Brian and his team have been critical to our success to date. We did not have a single dollar in SaaS revenue when we first engaged. He took us from defining our ICP to initial SaaS sales and through our continued growth to this point. We’ve exceeded our sales goals in each of the first three months of our operation and seem to be on a very exciting trajectory going forward."
"I consider myself lucky to work with Silvia, it’s been easy to hand over responsibilities and be 100% confident that our brand is in the best hands. If you’re looking for an exceptional marketing leader, with the utmost integrity and work ethic, who always strives for growth and improvement, look no further."
Building and confirming your go-to-market
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Building and confirming your go-to-market
Your coach will guide you through the essentials of building out a GTM strategy tailored to your brand. From positioning and messaging to growth priorities to your ICP and personas.
Planning, budgeting, and forecasting your marketing
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Planning, budgeting, and forecasting your marketing
With weekly check-ins, your CMO coach will guide you through planning out tactical marketing steps as well as planning out large strategic budgets, presentations, reports, and more.
Launching essential demand and lead gen campaigns
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Launching essential demand and lead gen campaigns
Get advice and insights on what campaigns to launch next, best practices to make the best use of your marketing budget, and guidance on managing your marketing team for success.
Hiring your ideal marketing team
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Hiring your ideal marketing team
Make sure your next marketing hire is the right one with hiring advice and candidate feedback from your CMO coach.
Building and confirming your go-to-market
Your coach will guide you through the essentials of building out a GTM strategy tailored to your brand. From positioning and messaging to growth priorities to your ICP and personas.
Planning, budgeting, and forecasting your marketing
With weekly check-ins, your CMO coach will guide you through planning out tactical marketing steps as well as planning out large strategic budgets, presentations, reports, and more.
Launching essential demand and lead gen campaigns
Get advice and insights on what campaigns to launch next, best practices to make the best use of your marketing budget, and guidance on managing your marketing team for success.
Hiring your ideal marketing team
Make sure your next marketing hire is the right one with hiring advice and candidate feedback from your CMO coach.
A seasoned marketing executive with 15 years of experience and a proven track record of driving strategic growth across diverse industries and organizational scales in B2B, B2C and D2C, Adriano brings a blend of strategic leadership, hands-on execution, and business insights to every project.
Antoine is a strategic marketing leader with a Master’s in International Business from NYU. Prior to his role as a Fractional CMO at Kalungi, he worked as a PR Consultant for the UN. Antoine is trilingual and has a proven track record of building marketing functions for SaaS companies in the healthcare, human resources, and gaming industries.
Brian leads the Marketing Leadership team at Kalungi where he trains and mentors up-and-coming Fractional CMOs. Brian is an executive-level marketing leader who has managed teams in diverse industries and company sizes. He combines high-level strategy with tactical execution and business leadership expertise to build and scale marketing departments for long-term growth.
With a diverse career path that combines strategic thinking with hands-on execution, Cecilia brings a multidisciplinary approach to B2B SaaS marketing, grounded in translating deep buyer understanding into impactful and creative initiatives to drive long-term growth.
Duff Ferguson is a fractional CMO and expert in GTM strategies for B2B SaaS companies from $2M-$20M ARR. His work helps companies enter new markets, identify gaps in their marketing strategy and unlock rapid growth by upgrading critical areas such as narrative, owned/earned media, holistic funnels, analytics and team.
As a seasoned senior executive with three decades of progressive experience, Neil excels in developing and directing technology businesses. With expertise in global strategic planning and a talent for fostering collaboration, he drives exceptional results. Neil is known for nurturing talent, creating a marketing infrastructure for profitable growth, and identifying and achieving strategic goals.
With experience in both B2C and B2B companies and years of leading marketing teams, Silvia brings direction, organization, experience, and a curious mind to each project she works at. Her strengths lie in Inbound Marketing, creating strong GTM strategies, and combining creativity and data to make better and more informed decisions.
At Kalungi, Yusuf has worked with various B2B SaaS businesses in different growth stages, including pre-MVP, pre-PMF, PMF, and 20+ year-old established businesses. He’s also helped a few B2B SaaS companies expand into the North American market.
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