Download our free Marketing Channel Reporting template

Founders can report up with confidence with a template that tracks and analyzes marketing results by channel.

Deliver a concise, accurate view of marketing results, channel by channel, for investors, boards of directors, and leadership of B2B SaaS companies. 

Kalungi has distilled years of growth work for over 100 software companies and their founders into an easy to use template to keep everyone on the same page.

This fully editable Google Sheets template makes it easy to track key metrics like these, channel by channel:

• Ad spend 
• Cost per MQL
• MQL value
• Closed won deals
• Close rate

Using the helpful data collection sheet and dropdown menus, you can see results sliced many different ways depending on the needs of your audience.

B2B SaaS founders: if you aren't seeing a complete report on these items at least once a quarter, you are flying blind as a company. Your growth feedback loop needs to be based on data and transparency. 

Using this template, it is easy to identify trends, see winners and losers, and decide how to adjust going forward.