The SaaS marketing agency for
visionary founders who want
predictable growth

We've helped 100+ B2B SaaS companies increase MRR with a proven rapid-growth playbook.

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five star HubSpot partner agency
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"Not only does Kalungi have the experience and expertise, they have the people to execute everything from establishing positioning and messaging to building websites and SEO. They're an all-in-one solution."

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Jon Parrish

CEO and Founder, Patch

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"Kalungi is, in effect, my whole marketing staff. There's huge peace of mind that you get when you work with a team of people who go out of their way to make sure nothing falls through the cracks. Knowing that the work is being done in the most competent way with our best interest at heart is an incredible lift"

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Connie Whitehouse

Vice President Strategy, PSIgnite

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"Kalungi offered us speed, agility, and all sorts of marketing resources. We had the product and team to grow Beezy but didn't have the marketing. We needed to grow the pipeline and that's exactly what they did. They were a perfect fit."

Jordi Plana

Jordi Plana

CEO, Beezy

OUR CUSTOMERS

You're in good company

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HOW WE HELP

Get the marketing support you need

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Full-service team

Fractional CMO & SaaS marketing team

Get a full-stack, instant B2B SaaS marketing teamled by an experienced CMO and our proven T2D3 growth playbook.

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Coaching

Fractional SaaS marketing leadership

Kickstart and refine your marketing function with the guidance of one of our SaaS CMO coaches.

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Audit

A 95-point inspection of your marketing

Get a complete assessment of your marketing function, including a 90-day tactical roadmap, led by our team of marketing specialists.

WATCH THE VIDEO

See how we can work together

 

When we say full-service marketing, we mean it

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Fractional CMO

Get an instant marketing leader experienced in B2B SaaS marketing

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Content marketing

Create SEO-driven content that's tailored to your brand voice and speaks to your audience's core concerns and questions

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Paid media

Ramp up your demand gen efforts, test your positioning, and open new lead channels with impactful, unique ad campaigns

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Conversion rate optimization (CRO)

Make the most out of every lead and site visitor with data-driven CRO at every part of the funnel

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Account-based marketing

Target your ideal customers with impactful ABM outreach campaigns

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Branding and design

Build a brand identity tailored to your voice and your audience

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Marketing automation and reporting

Cut out busywork by automating manual work and build a reporting system you can rely on

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Web design and development

Build a clean, optimized, effective website with our team of web dev experts

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HubSpot implementation and management

Kalungi is a HubSpot Platinum partner and has the expertise to optimize your CRM, CMS, pipeline, and more

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GTM strategy and workshop

Hone your go-to-market strategy with a customized workshop and roadmap

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Search engine optimization (SEO)

Establish your web presence on key topics with targeted SEO support

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Sales materials and support

Connect your sales and marketing with sales enablement content and increase conversions at every stage

Frequently asked questions

How does your pay-for-performance model work?

When you sign up for a full engagement, Kalungi will take full accountability of your marketing department which allows us to dedicate a portion of our monthly retainer to be based on performance outcomes. We can sign up for MQLs from inbound and outbound channels, increased viewership to the website, webinar sign-ups, subscribers to the blog, keywords ranking, etc. The longer we engage with our clients the further into the funnel we are willing to sign up for like SQLs and opportunities.

You can read more about how it works here.

How much time is required of my team?

Early on, there will be a time investment. But this ensures that all parties are aligned and everyone can share what the brand means to them. After that, the cadence is set by you. If you would like to meet once a week, you can. If you would like to be integrated into the contact strategy and help produce content, you can. We are fully capable of moving from there, but you can choose how involved you would like to be.

Does this service work for XYZ industry?

Our playbooks work best for B2B SaaS companies (companies that build and sell software products to other businesses). If you’re unsure whether we’re a good fit, reach out. Let’s talk!

How does an engagement begin?

We begin most engagements with a workshop. This typically takes about two days. We will talk to the l-team, anyone that is product-focused, and anyone that's customer-focused, and if we can interview a client we try to do this as well. In this workshop, we begin to plug in and download all the industry information, company info, and product info. We will produce ICPs and personas, begin messaging guidelines, and conduct a positioning exercise. The workshop is beneficial because we will set engagement goals and timelines for different activities to be completed. Once it's over, we can go back and begin working on all the different initiatives that will take you to the next level.

Is Kalungi able to work and integrate with our existing marketing function?

Kalungi's team is designed to scale and work flexibly to fit your marketing needs, whether you already have a team of marketers or have not yet made your first marketing hire. 

Our team will meet and coordinate regularly with your existing sales and marketing teams to make sure they are closely aligned, strengthening your function and filling the cracks in sync with your team.

What does a full-service engagement cost?

It depends on how fast you want to get going. A typical full-service engagement with a fractional CMO and team of specialists starts at $45,000 per month. However, we also offer a range of smaller-scope engagements with a significantly lower price tag, including coaching, audits, and more.

The best way to find your number is to book a call so we can learn more about your specific scenario.

What does a coaching engagement cost?

While the final price will depend on the seniority of your coach and your specific needs, CMO coach engagements start at around $6,500 per month. Get in touch with us for a more accurate estimate according to your situation.

What is a Google Partner? Why is that important?

Kalungi is a certified Google Partner, which means we're able to provide clients with a bigger selecion of features and benefits when advertising with Google. It also means we're certified as maintaining a high optimization score on our accounts and our team has demonstrated proficiency in all necessary certification courses. Learn more.

We'd love to work with you

Join 70+ successful B2B SaaS companies on the path to achieving T2D3 with our SaaS marketing services.

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