For B2B SaaS companies looking to accelerate growth without the overhead of a full-time executive hire, a fractional CMO can be transformative.
Finding the right fractional CMO partner isn't just about hiring someone with marketing expertise. You need a strategic partner who understands the unique challenges of B2B SaaS, from complex sales cycles to recurring revenue models.
This guide will walk you through everything you need to know about fractional CMO services and help you evaluate the top agencies serving SaaS companies in 2025.
A fractional CMO is a part-time marketing leader who oversees and directs all aspects of your marketing. If your company doesn’t have the budget to hire a full-time CMO or is struggling with demand generation, a fractional CMO can be the right answer for you.
A fractional CMO will take on all the responsibilities that a full-time CMO would, including:
Having a fractional CMO reduces risk in your marketing hires and provides you with expert advice based on their agency framework and their SaaS expertise. They can scale your business without breaking the bank.
You should identify eight key areas when looking for the right growth partner for your SaaS business.
After analyzing dozens of fractional CMO agencies that serve B2B SaaS companies, we've identified the top 8 that consistently deliver results for software companies. Each brings unique strengths to the table - here's what you need to know about them:
Kalungi is the only outsourced B2B marketing team that combines strategic leadership with hands-on execution, all delivered by SaaS professionals who've done it before. Our proven T2D3 playbook and instant-on team approach assure 100% accountability for your marketing results.
Over 100 B2B SaaS companies have trusted Kalungi to deliver rapid customer growth, from early-stage to established players. Each engagement is led by an experienced CMO and executed by a flexible team of B2B SaaS experts who own your GTM strategy end-to-end - from identifying markets and customers to creating compelling content and optimizing winning campaigns.
Our pay-for-performance model keeps us focused on vital results, guaranteeing a team that delivers ROI and a dependable pipeline. Whether you need help with strategy, branding, content, automation, or full-service marketing leadership, we meet you where you are with the speed you need and the quality you deserve.
Ready to supercharge your customer growth? Let's talk about how our proven playbook can drive T2D3 results for your software company.
NinjaPromo is a marketing agency focused on B2B, Crypto, and FinTech companies. They are a full-service marketing team that work with a subscription-based approach to marketing.
They provide social media marketing, paid advertising, SEO, influencer marketing, PR, video production, branding, community management, website and mobile app development, and blockchain development. NinjaPromo is a versatile digital marketing agency focusing on digital engagement.
Able & Howe is an agency focused on in-source marketing for B2B companies. They integrate their marketing expertise into a company's internal operations to develop or enhance the in-house marketing team's capabilities.
They do this with their own In-Source Marketing Method. Their services include fractional CMOs, fractional marketing directors & strategists, and fractional marketing execution. Able & Howe helps businesses achieve sustainable, marketing-led growth from within.
Marketri specializes in creating marketing strategies for fast-growing B2B companies. They unify strategy, execution, analytics, and optimization to create a clear path for growth.
Their framework, Marketri Momentum Model (M3), is especially helpful for businesses that need to modernize their marketing approach and technology to grow.
NoGood works with B2B, SaaS, and AI companies looking to grow. They use data and creativity to stand out.
They have a multidisciplinary team of growth strategists, creatives, and data scientists, NoGood focuses on high-velocity experimentation to drive measurable outcomes. Their services include paid search, social media advertising, SEO, conversion rate optimization (CRO), lifecycle marketing, and performance branding.
SixMarketing is a full-service agency that aligns digital marketing, sales, and technology to drive client growth. Their services encompass sales and marketing, brand awareness, and lead generation, aiming to create awareness, build demand, and generate revenue.
They offer flexible engagement models, acting as a full-time partner or providing plug-and-play resources tailored to clients' needs, budgets, and goals.
Chief Outsiders is a nationwide "Executives-as-a-Service" firm that provides fractional Chief Marketing Officers (CMOs) and Chief Sales Officers (CSOs) to drive business growth. Their team comprises seasoned executives who have held VP or higher positions in various industries, offering strategic marketing and sales leadership on a part-time basis.
By aligning marketing and sales efforts, Chief Outsiders helps businesses achieve sustainable revenue growth. Their flexible engagement model enables them to act as an integrated part of the client's team, providing tailored solutions that address specific business challenges.
Digital Authority Partners (DAP) is a full-service digital marketing agency offering services to drive business growth and improve online visibility. They specialize in B2B branding and strategy, helping companies craft strong brand identities and strategic plans. DAP also provides content marketing services, creating valuable content to engage audiences and digital consulting to advise businesses on effective marketing strategies.
For companies needing high-level marketing leadership, DAP offers fractional CMO services, ensuring expert guidance without the commitment of a full-time hire.
Selecting the right fractional CMO partner is critical for your company's growth trajectory. The decision should be based on your specific growth stage and needs:
Beyond understanding your growth stage, consider these key factors:
CPGvision is a leading SaaS company in trade promotion management. They required a team to focus on their SEO, content, automation, and website re-design.
Kalungi provided all of those areas, redesigning the brand, website,and improving CPGvision’s SEO and blog. Organic traffic increased by 603%, and first-page search engine results increased by 533%. Altogether, Kalungi sourced $4.7M in the pipeline.
“It all came out of the Kalungi process. Understanding customer personas, their pain points. They have a real instinct for strategy. They quickly pick up on what’s working and what’s not and how to course correct. They have the right balance of pushback versus hearing feedback. All these components are super important. It makes it easy for marketing to hit the target. That’s what gets results.” - Connie Whitehouse, VP Strategy.
While many fractional CMO options are available to B2B SaaS companies, the key is finding a partner who truly understands the unique challenges and opportunities in the software industry.
You need more than just marketing expertise. You need a proven playbook for B2B SaaS growth, a team that's done it before, and a partner willing to be accountable for results.
This is exactly where Kalungi stands out. With our proven T2D3 playbook, instant-on full-service marketing team, and pay-for-performance model, we're uniquely positioned to drive rapid customer growth for B2B SaaS companies. Over 100 software companies, from early-stage startups to established players, have trusted us to deliver results.
Ready to supercharge your SaaS marketing in 2025? Contact us today to learn how our services can drive predictable, scalable growth for your software company.