Marketing for a B2B SaaS company is more complex than most founders realize. With long sales cycles, multiple decision-makers, and the need to balance CAC with growth, many SaaS companies struggle to scale efficiently.
That’s why finding a B2B SaaS marketing agency that understands these challenges is crucial.
In this blog, we’ve curated the top 12 B2B SaaS marketing agencies that can help you streamline your growth, improve your metrics, and scale efficiently.
Marketing for a B2B SaaS company is about creating predictable, scalable growth. Unlike traditional marketing, where one-time transactions drive success, B2B SaaS requires a focus on recurring revenue, long sales cycles, and complex decision-making processes. You’re also dealing with multiple stakeholders—each with different priorities—and often need to demonstrate your product’s value through in-depth content, case studies, and proof of ROI before a commitment is made.
Additionally, traditional marketing metrics like traffic and engagement don’t necessarily move the needle in SaaS. What matters is reducing your CAC and scaling MRR. This is where many generalist agencies fall short. A generalist marketing agency typically offers a broad range of services to various industries, but they may lack the specific expertise needed to tackle the unique challenges of B2B SaaS
For founders and executives focused on efficiency and scale, hiring a marketing agency that can navigate the complexities of B2B SaaS is key and can significantly impact your growth trajectory.
To help you make the right decision, we’ve curated this list of the top 12 B2B SaaS marketing agencies in 2024. Each specializes in key areas—whether you need demand generation, SEO, or a full-service team capable of scaling alongside your business.
The following B2B SaaS marketing agencies understand the unique growth challenges B2B SaaS companies face and can deliver the results you need to hit your revenue goals.
It's important to do your research and find the right partner that aligns with your goals. We recommend working with agencies that are results-driven and accountable for results, so you only pay for performance.
If you’re a B2B SaaS founder looking to rapidly scale your business without compromising on results, Kalungi is the strategic partner you’ve been searching for. We’re not just another marketing agency—we’re the only full-service, outsourced B2B SaaS marketing team offering fractional CMOs and a pay-for-performance model.
Backed by decades of unrivaled experience and a proven B2B SaaS playbook, Kalungi specializes in delivering high-quality MQLs that drive predictable, scalable growth. We excel in creating strategies that optimize every step of the sales funnel.
In addition to MQL generation, we specialize in the strategy, branding, design, content creation, video making, marketing automation, analyst relations, and marketing leadership needed for T2D3 growth.
If you’re serious about taking your B2B SaaS company to the next level, Kalungi is ready to be your strategic partner. Let’s talk about how we can drive the growth you’re looking for.
You can learn more about our full-service marketing model here.
With a buyer-centric approach to Demand Generation that delivers powerful and consistent results across SaaS organizations, Refine Labs is an extension of your internal team for revenue growth, marketing innovation, and thought leadership. They even offer a Revenue Engine Optimization formula to help B2B SaaS companies accelerate revenue growth with a focus on pipeline velocity.
Single Grain is a digital marketing agency that helps companies grow their revenues online with everything from designing high-impact marketing funnels to PPC campaigns. The company takes a holistic approach to marketing, integrating every aspect of brand building, PPC, SEO, Content, and Paid Social Ads for their clients.
Roketto is a leading Canadian inbound marketing and web design agency that is always focused on their client's growth. Using an Inbound approach, they help B2B SaaS companies significantly scale their reach, profits and worth.
Bay Leaf Digital is a growth marketing agency focused on growing awareness and strengthening pipelines of SaaS & tech companies. Their expertise spans across web analytics, SEO, PPC, and content marketing. With expertise in web analytics, SEO, PPC, and content marketing, they are passionate about helping their clients achieve their MRR and ARR goals.
SimpleTiger is a B2B SaaS-focused SEO & Content Marketing agency who is always focused on quality. The company focuses on SEO, keyword research, and growing traffic and increasing conversions through content strategy and promotion.
Inturact is a tech-savvy, integrated marketing agency providing strategy, innovation, and the ability to execute on ideas.
Their focus is to align web marketing with sales objectives while using the latest technological solutions to expand reach, build brands, and increase their client’s revenue. The team covers B2B SaaS Growth Consulting, Product Marketing, Inbound Marketing, Growth Hacking, Web Design and Development, Content Marketing, and Data Analysis.
Heinz Marketing brings a new adventure in the world of B2B sales and marketing. As strategic planners, data-driven marketers, and creative problem-solvers, their approach to Predictable Pipeline enables their clients to build immersive customer experiences, accelerate revenue, and create a predictable, profitable pipeline to grow and scale.
HeyDigital grows SaaS & B2B tech companies with paid advertising and CRO, PPC, paid social and landing page design. The company scales key metrics such as free trials, leads, demo requests, webinar attendees and paid users by building out successful paid acquisition campaigns on both Facebook and Google.
Huemor is a website design and development agency focused on adding value to B2C and B2B SaaS companies. They are focused on combining unique storytelling, web development, and design to create memorable digital products people love and elevate brands with superior user experience.
SmartBug Media is a globally recognized intelligent inbound marketing agency packed to the brim with experts in inbound strategy, design, content, web development, PR, sales enablement, and marketing automation. The company strives to deliver transparent communications from solid professionals that want what their clients want: to boost their revenue and grow their business.
Founded by a Rocket Scientist and a Silicon Valley Investment Banker, Deviate Labs is a growth marketing consulting agency that has worked with companies ranging from bootstrapped startups to billion-dollar enterprises across every conceivable industry. Their clients range from "Shark Tank" startups and celebrities to billion-dollar enterprises.
👉 If you're unsure how to approach picking your marketing agency, check out our blog on How to outsource your growth to a B2B SaaS Marketing Agency here, or feel free to contact us for personalized guidance.
As a B2B SaaS executive, your priorities include scaling efficiently, reducing customer acquisition costs, and building a sustainable growth engine.
An everyday generalist marketing team lacks the strategic depth required to execute in the SaaS space. Here’s why a specialized B2B SaaS marketing agency is the smarter investment:
The right B2B SaaS marketing agency can become a strategic partner and even help future-proof your marketing department by training and onboarding your future CMO when the time is right.
It’s a cost-effective way to scale your marketing without the headaches of building everything from scratch.
For early-stage SaaS companies, time is money—and delaying growth due to an underperforming agency can mean missed opportunities to capture market share, attract investors, and hit critical revenue milestones. If your agency doesn't know where to invest wisely, you could burn through your budget with little to show.
The wrong agency can quickly drain your resources and force you to start over, costing you valuable momentum.
When evaluating agencies, you should be looking for one that can deliver on these core needs:
These are the foundational services every SaaS marketing agency should offer.
B2B SaaS agencies typically use one of three pricing models:
Make sure the pricing model aligns with your long-term growth and financial planning.
Your choice of marketing partner will have a significant impact on your company’s growth. Here’s how to ensure you’re making the right decision:
Don’t rush the decision—take the time to vet your options, ask the right questions, and choose a partner that will drive the growth you need, without the risk of wasted resources.
Start by reviewing their case studies. Ask for case studies that show how they’ve helped similar businesses scale and optimize demand generation. Ask for metrics on MRR growth, CAC reduction, or lead generation.
Next, look at their expertise. Do they specialize in B2B SaaS, or are they generalists? Agencies with experience in your niche will have a better grasp of key SaaS growth levers.
Finally, ask about their process. How do they align marketing with sales? How will they track and report progress? These insights will help you gauge whether they’re the right fit for your goals.
At Kalungi, we specialize in helping B2B SaaS companies grow faster and more efficiently. Here’s why SaaS executives and founders trust us:
Our goal is simple: deliver results that lead to long-term success.
Ready to discuss how Kalungi can help you achieve your growth goals? Contact us today for a consultation.
Proven experience in the B2B SaaS industry is crucial when choosing a marketing agency for your B2B SaaS company. Agencies with experience in software will know the unique challenges and opportunities that come with marketing B2B SaaS products.
2. Should I choose a specialized marketing agency or a full-service agency?The answer to this question depends on your specific needs as a company. If you have a specific area of marketing that you need help with, such as SEO or social media, it may be beneficial to choose a tactical agency. However, if you need help with multiple areas of marketing, a full-service agency will be a better fit.
3. How important is communication when working with a marketing agency?Communication is extremely important when working with a marketing agency. You need to make sure that the agency understands your goals and can communicate their strategies and progress effectively. Additionally, you want to ensure that you have open lines of communication so that you can provide feedback and ask questions as needed.
4. How much should I expect to pay for a marketing agency?The cost of a marketing agency can vary depending on several factors, including the agency's experience and reputation, the scope of the project, and the services needed. It's important to discuss pricing with potential agencies upfront to ensure you get a fair price for the services provided.
5. What should I look for in a marketing agency's approach to marketing?When choosing a marketing agency, you should look for an agency that takes a data-driven approach to marketing. This means that they use data and analytics to inform their strategies and make data-backed decisions. Additionally, you want an agency that can tailor their approach to your specific needs as a B2B SaaS company.
6. How can I ensure that a marketing agency is a good fit for my company's culture?To ensure that a marketing agency is a good fit for your company's culture, it's important to ask questions about their communication style and work process. Additionally, you may want to request references from past clients to get a better idea of their working style and whether it aligns with your company's values and culture.
7. What are some important questions to ask a potential marketing agency?There are several questions you should consider asking a potential agency to choose the one that best fits your specific needs:
Looking to scale your B2B SaaS company? Discover key tips for choosing the right SaaS marketing agency, and how it can help drive sustainable growth.
Discover 10 questions every B2B SaaS founder should ask before outsourcing their marketing. Ensure you choose the right B2B SaaS marketing agency!
Discover why early-stage B2B SaaS companies are outsourcing their marketing. Learn how a SaaS-focused agency can help your company scale fast.