Home / Blog / 5 Simple Questions To Hire A...
Strategy & Planning Updated on: Jan 30, 2020

5 Simple Questions To Hire A SaaS CMO

Get monthly executive SaaS marketing advice in your inbox

Subscribe

  1. What would you change about our website? (this gets to positioning, messaging, audience engagement, demand gen and PR)
  2. How would you segment our customers? How would you find more customers? (understanding of the market, product, the business you're in and growth strategy)
  3. How do you approach content marketing? (content marketing is both the most undervalued, overhyped, misunderstood and over-complicated part of modern marketing, and this question should yield at least an interesting perspective)
  4. What would your 30-60-90 day plan look like? How do you think about that? (what does she prioritize? Does she/he understand your needs/opportunities? Can your candidate hit the ground running?)
  5. What are the key KPIs on your Marketing Dashboard? (accountability and impact)

Get monthly executive SaaS marketing advice in your inbox

Subscribe

AUTHOR Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.

Similar posts

Strategy & Planning

What are Scrums and Sprints?

The Scrum framework offers flexibility and visibility to adapt to industry changes. Sprints make projects more manageable and encourage team...

Antoine Vial May 5, 2022

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.